Bruno Necci is a child when he discovers a love of hairdressing profession, so at the tender age of thirteen enters in a beauty salon. Here begins his story, a series of events that leads him to the center of Rome, where he is required by the greatest hairdressers. At only nineteen bought the salon in via Frattina, in the heart of Rome, which immediately became a reference point for the women of the old town. Characters like Celeste Vergottini
collaborate with him and stars such as Sophia Loren pass between his hands.

Massimo Necci, since childhood is intrigued by the crowd and the movement in the salon of his father, so he falls in love with it. He had very clear ideas, he wanted to be a hairdresser and wanted to do it in the best way. At nineteen, he began a series of key travel for his training. The maximum inspiration destination is London, where he met Vidal Sassoon and learns its conception and methodology. All this happens in the eighties, the time of maximum freedom of artistic expression. After the training period becomes image editor.
His knowledge and expertise allow him to work for top designers such as Versace, Gai Mattiolo, Lancetti and comb the biggest top model of the moment, such as Kate Moss. He then brought his methodology around the world, taking lectures in North America and Latin America, then across Italy.

Third generation of Necci hairdressers, the young Federico remains immediately fascinated by his father’s and grandfather’s careers and the world of fashion. In conjunction of final exams at high school, he starts the hair academy where he learned the art of cutting, with passion, perfection, feeding his inspiration to create new and refined look. Anyway, Federico is not satisfied merely to professional competence, so he begins a thorough study of chemistry and biology in order to better understand the composition of the hair products. He later embarked on an artistic and academic career that led him to work in London and Moscow, where he created new and refined looks.